INTERNET FAQ's
HOW RAPIDLY IS THE INTERNET GROWING?
In the past four months, the Internet grew to 165 million users.
ARE COMPANIES REALLY MAKING MONEY FROM THE INTERNET
More and more companies today are selling on the internet, with Internet sales estimated at $36 billion this year. (thats 1 percent of all sales for the year).
HOW COMPUTER LITERATE DO I NEED TO BE?
As simple as checking email or involved as you want to be.
WHO'S ONLINE? USAGE reports for 1998-99
1-12yrs 11.7M -- 14.5% 13-17yrs 11.1M -- 13.7% 18-34yrs 23M -- 28.5% 35-54yrs 25.2M -- 31.2% 55+yrs 9.8M -- 12.1% Total 80.8 Million people source: eMarketer.com
HOW DO PEOPLE FIND MY SITE?
You may think search engines, but in a recent survey 95 percent of customers visiting a websites found the site through ways other than search engines. Such as traditional advertising like print ads, television commercials, radio and billboard ads. Also reported were friends, magazine articles, and links from trusted sites.
HOW MUCH ARE OTHER COMPANIES SPENDING TO PROMOTE?
Ad Revenues - Amount of money being spent Online 1997 - $650 million 1998 - 1.5 billion 1999 - 2.61 billion 2000 - 4.2 billion (estimated) source: eMarketer.com
|
Average U.S. User |
|
| Sessions per week |
6 |
| Unique sites visited |
6 |
| Pageviews per surfing session |
38 |
| Time spent per week |
03:07:53 |
| Duration of surfing session |
00:31:21 |
| Duration of pageview |
00:00:50 |
| Active internet users |
64,700,000 |
| Current internet users |
147,100,00 |
| |
|
Data for the week ending August 27,2000
Source: Nielsen/NetRating |
|
ARE THERE ALTERNATIVE WAYS TO PROMOTE MY SITE,
OTHER THAN SPENDING LOTS OF MONEY ON ADS?
research shows that customers trusted internet companies that advertised offline. If they don't have your trust they won't buy.
1.Keep in touch with past and present customers via email.
2.Become part of your local web community. Become a place for local resources.
3.Swap links with a non-competing website that serves the same community. Give value to the customer. Your site should contain 80% free stuff and information and only 20% selling.
Don't use the generic link-exchange programs. Your competitor may show up on the link, taking customers away.
4. Get listed on as many search engines as possible
HOW DO I CREATE REPEAT CUSTOMERS ONLINE?
Loyalty is the name of the game. Offer personalized feedback. Give the visitor something to come back to. Get your business on local network centers such as, community sites or CitySearch.
BUSINESS TO BUSINESS SALES
analysts say the business-to-business e-commerce market may be 10 times larger than the online consumer market. business-to-business sales revenues are expected to jump from $109 billion in 1999 to $1.3 trillion in 2003 source: eMarketer.com |
