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Most agencies think that doing a one-off sponsorship on Facebook or posting videos to a branded channel on YouTube is Social Media Marketing. However, Social Media Marketing is not just about advertising or having a couple of channels and profiles – social media is about socializing! It is about creating a genuine and lasting presence in the social web that embeds your content and brand into the places where consumers are congregating and sharing. It’s about creating never-ending streams of content that people care about, tapping into their passions and connecting to them in ways that last a lifetime. Furthermore, it is about ROI! With our proprietary measurement and dashboarding technologies, we enable companies truly track, measure and report on the ROI of their programs – right down to traffic, actions, leads and sales sourced from social media!