Utilizing Instagram for Your Business
The impact of social media is squarely upon us. Many Generation X’rs and Millennials are moving away from Facebook and into Instagram.
Instagram is taking a strong hold in the social media market and it not just for photos anymore. The ability to post short videos can be very powerful in generating a relationship with your viewers
A different type of perspective
Think of Instagram like it’s a magazine. A visual medium, with one moment in time to capture attention
Setting up your business account.
Account Name – Choose an account name, ideally your business name, that’s easily tied to your brand.
Profile photo – Simple is best! We recommend using your brand’s logo or a graphic symbol. Keep in mind it will be cropped into a circle and appear as a 150 x 150 pixel image (that’s pretty small) on most phones.
(Right now, you can only add or change a profile picture from the Instagram app, and not when viewing Instagram on the web. To change your profile picture: Go to your profile by tapping in the bottom-right of the app. Tap your profile picture.)
Text – Keep captions short and fresh. Incorporate a few hashtags (we recommend a max of three so they don’t detract from the simplicity of the post). Ask questions to engage people.
Commenting & liking – Use hashtags, location and Photos of You to find others’ images of your brand. Engage with them by liking and commenting on their images.
Tagging – Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image when they will help you reach a broader audience.
Use Relevant Hashtags – Whenever you post a photo, it’s essential to accompany it with relevant hashtags (#) that are related to the post. Hashtags make it easier for users to search for specific content on a variety of platforms such as Instagram, Facebook and Twitter. And since you are cross-posting, this is another way to get your content noticed. Readers tend to search trends, subjects and locations.
“Take the time to create high-quality content”
1. Treat like a magazine. Visual content in your related topic or industry. Like;
- Products you’ve released
- Teases (sneak peeks) of new products and services
- Office location or tour
- Employees and fans
- Clients in a causal setting
- Events you’ve hosted or attended
- Articles/blog posts
2. Brand your page (view as full page profile to get an overview of your theme)
3. Define your goals. Like… educate and Inform your people. Give VALUE.
4. Engage with your Community
5. CTA – every post should have a call to action – Send people to your Fremium (free stuff online).
6. Bio is important. Add links