Why Choose Facebook Advertising?
Chase New Media uses Facebook PPC advertising campaigns to take your small to large business internet marketing to the next level. We manage every detail of your advertising campaign, from initial set-up to weekly monitoring, and we make adjustments based on the campaign’s performance to help you get the most leads for the lowest price.
With more than 1.6 billion active users, Facebook makes it easier than ever before to connect with your targeted audience and generate more sales for your business. Facebook advertising can position your brand directly in front of a very specific cross section of users on mobile devices or desktops, serving ads to people based on their age, sex, location, income, interests, workplace, education, and more. For as little as $10 per day, you can make sure your small business reaches the people who matter most: your potential customers.
Our Facebook advertising services include:
- Creation of a landing page
- Call tracking
- Audience targeting
- Facebook advertising copy and images
- Set-up of multiple advertising campaigns
- Weekly monitoring and maintenance to get the best ROI
- Monthly performance reports
5 Benefits that Facebook Advertising
1. Fine-Tuned Targeting
Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience – demographic, location, behaviors, lookalike audiences and more are available.
Facebook’s Ads Manager makes it easy to handle your social media advertising campaigns, with user-friendly features to help you set up your ad campaign. With a few clicks, you can run ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.
You can insert a tracking pixel into pages within your website to target your ideal customers with the products that they are most interested in.
2. Large Mobile Audience
Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.
In fact, Facebook has over 1.74 billion users that access their mobile app on a daily basis, and growing.
3. Extensive Analytics
Facebook also doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and other social metrics, you have it laid clearly out in front of you.
When managing a Facebook page, you can access this data through the “insights” tab where they will provide you with metrics such as your weekly reach, page likes, post engagement, your best performing posts- and you can measure your page up with competition to see how you match up.
This data visibility helps you adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.
4. Improved Brand Awareness
Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads.
Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.
5. Upward Trending Click-Through Rates
Facebook ad CTR is also increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. And now, with constant improvements on the targeting and creative end, you can dial in to the exact audience you are looking to reach as well as have the creative freedom of multiple ad types to choose from and present to the customer.
The average click-through rate (CTR) in Facebook ads across all industries is .90%.